In the birthing phase, I reflect a lot on the type of person I want the characters to be in order to have an engaging story. This can include personality traits, physicality, quirks, psychological state, moral code, family background, education, social status and all the rest. Though for me, the name is most important thing. Once I have named a character, place or group, I’ve given it a specific energy. There is much power in a name. I like using unusual or unlikely names for characters. Most importantly, the name must encapsulate the aura and essence of the character.
The opening paragraph of Vladimir Nabokov’s Lolita is Humbert Humbert’s treatise on the power of the nymphet’s name. And let’s not neglect to mention the connotations of such a name as Humbert Humbert. Villains’ names are the most fun for me to create. Some of the most memorable fictional names come from villains. Lord Voldemort, Darth Vader, Professor Moriarty.